Services
Revenue infrastructure built around what the business actually needs.
Palkion does not begin by selling a predetermined package. The analysis determines which systems should be improved, replaced, connected, or built.
Area one
Acquisition
Help the right customers discover the business.
Local presence
- Local visibility
- Google Business Profile optimization
- Local SEO
- Directory and citation consistency
Search and structure
- Website search structure
- Content systems
- Landing pages
Demand capture
- Campaign infrastructure
- Offer positioning
- Lead-source tracking
Area two
Conversion
Turn existing traffic and attention into real opportunities.
The page itself
- Website redesign
- Conversion-focused pages
- Stronger calls to action
- Mobile conversion improvements
Capture
- Lead forms
- Booking flow
- Quote-request flow
Persuasion and proof
- Trust and proof placement
- Financing visibility
- Conversion tracking
Area three
Sales infrastructure
Improve how opportunities are handled after they arrive — the stage where most recoverable revenue is lost.
System of record
- CRM setup or cleanup
- Pipeline design
- Deal-stage visibility
Speed and routing
- Lead routing
- Speed-to-lead workflows
- Appointment scheduling
Closing
- Follow-up sequences
- Proposal and quote workflows
- Lost-lead recovery
- Sales reporting
Area four
Automation
Reduce repetitive work and prevent opportunities from falling through gaps.
Communication
- Email and SMS workflows
- Reminders
- Missed-call response
- Appointment confirmation
Internal flow
- Lead assignment
- Internal notifications
- Follow-up logic
- System integrations
Lifecycle
- Review requests
- Reactivation campaigns
- AI-assisted internal workflows
Where automation stops
Area five
Reputation and retention
Increase customer lifetime value, repeat business, trust and referrals — usually the cheapest revenue a business has access to.
Reputation
- Review-request systems
- Reputation monitoring
Repeat business
- Customer reactivation
- Retention campaigns
- Repeat-business tracking
Advocacy
- Referral workflows
- Post-service communication
- Customer lifecycle messaging
Area six
Intelligence and measurement
Give the business visibility into what is working and what is leaking.
Analysis
- Revenue Intelligence analysis
- Competitor analysis
- Market DNA
Prioritization
- Lead scoring
- Opportunity prioritization
- Revenue-leak reporting
Reporting
- KPI reporting
- Conversion measurement
- Implementation measurement
- Decision-support dashboards
Positioning
Websites and CRMs are means, not products.
Palkion may build or improve websites, CRMs, automations, follow-up systems and reporting infrastructure. None of them are the point on their own.
Sold as a product
A website, because the current one looks dated.
Palkion
A website, because the analysis showed attention arriving and not converting.
Sold as a product
A CRM, because the business does not have one.
Palkion
A CRM, because leads are being lost between enquiry and follow-up.
Sold as a product
Automation, because it is a service on the price list.
Palkion
Automation, because a specific handoff is dropping opportunities every week.
Scope
How scope is determined.
- Diagnosis first
- Scope follows the analysis. Work proposed before diagnosis is a guess.
- Sized to the need
- The scope covers what the findings justify, not the largest engagement that could be sold.
- Phased where sensible
- Implementation can run in stages so each change is measurable before the next begins.
- Existing tools kept where appropriate
- If a platform already works, it stays. Palkion does not replace systems merely to sell new ones.
- Optimization may follow
- Ongoing measurement and improvement can continue after the initial build, where that is agreed.
Find out which of these your business actually needs.
The analysis decides the scope. Until then, everything above is only a list of what is possible.